Tour de la Bay | Aug. 16 - 18 , 2024

A collaboration between Neighborhood Sports Club, One Speed, and 3319 Marché

This three-day programming event with N.S.C. (Neighborhood Sports Club) was the most thorough event hosted at our retail flagship. With heavy campaign work and styling pulls from 3319 Marché to complement the N.S.C. merchandise, promotional editorials brewed steady anticipation for the event.

On Friday, August 16th, 2024, N.S.C. debuted their first-ever jersey kit at 3319 Marché, a kit produced by the legendary Spanish sportswear brand, Meyba Official. N.S.C. has built a strong reputation in the Oakland community with their local pick-up games and pop-up activations. Jerseys flew off the racks, while catered wine from Snail Bar sold out. However, the biggest standout from the night was the screening event for the short film Tour de la Bay. Tour de la Bay (an N.S.C. production) hit home for Bay Area locals, with an appreciation for soccer at any level. The film centered around an average neighborhood gathering for a pick-up game, with the jersey reveal finale being the "ooh la la" moment.

Tour de la Bay: written and directed by: Neighborhood Sports Club

The following days of the activation embodied the neighborhood identity of N.S.C. On Saturday morning, N.S.C. hosted a pick-up soccer game at Lake Merritt Park, a game that featured professional players and neighborhood high schoolers. After the game, the group migrated to 3319 Marché to cool down with a freshly whisked matcha latte made in-house by N.S.C. For the rest of the weekend, N.S.C. screened live La Liga matches from Europe while guests kicked back and shopped around.